Workforce Board Releases New Outreach Video
The Board's Marketing committee has approved the release of a new video
to improve awareness and engagement of the workforce system in Southeast
Texas. Additionally, the video is designed to bring attention to the
increased manpower needs in our area due to industrial expansions, new
businesses, and overall economic and business growth. The 'manifesto'
video, focuses on the inclusion of workers from various backgrounds,
including Veterans, parents, workers with disabilities, and individuals
attending college and career schools.
"The message is to become engaged in the workforce and take advantage of
the economic health of Southeast Texas through acquiring skills to compete
for employment in our diverse industry base", stated Marilyn Smith. The
videos can be accessed through job search activity on the Internet using
key word statements such as "jobs near me", "child care", and "interview
questions" in on-line search engines.
The digital campaign is also supported by new text ads, animated banner ads,
and specific retargeting ads connected to new, informational landing pages.
A shorter version of the
outreach video, focusing on engaging job seekers can be viewed on our workforce
Facebook page, facebook.com/wfssetx.